Deborah Collier

Key Skills and Expertise

Digital Philosophy
Strategy & Innovation & the Future
Digital Business & E-Commerce Strategic Planning
Publishing, Content & Audience Engagement
Digital, Brand and Multi-Channel Marketing & Advertising Strategy
Brand, Product Development & Licensing
International Commerce

Deborah has trained or advised:

John Lewis
Three (Hutchison 3G UK)
South African Post Office
Procter & Gamble
Ernst & Young
House of Fraser
Croatia Airlines
Historic Scotland
Schneider Electric Europe & China
Saudi Stock Exchange - Tadawul
Hartmann Group
Royal Canin (A Mars company)
Ministry of Education Oman
The Dune Group
Saudi Post
Saudi Airlines Catering
Mansard Insurance Plc Nigeria
Saudi Investment Bank
Zain Telecom
Jeddah Chamber of Commerce
Delta Airlines
Brady Corporation
Information Technology Authority - Government of Oman

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The purpose of Deborah's web site has changed recently, with a new web site planned in 2021. In the meantime, this page details work history case studies for professional purposes.


Download Deborah's C.V.


Historical Case Studies

The below showcases non-confidential activity, sample work and case studies from throughout Deborah's business, digital and marketing career 2001-2020.

Please see the keywords next to each to choose case studies most relevant to you.



Digital Skills Authority 2016 - Present

The Certificate in Online Business The Certificate in Online Business

Keywords: president, ceo, digital skills authority, industry digital skills authority, global digital skills authority, business planning, strategic planning, branding, product development, pricing strategy, partnership, licensing, e commerce certification, e business certification, digital marketing certification, social media, advertising strategy, recruitment, intellectual property protection, digital transformation, recruitment, business development, digital leadership, digital leadership skills

Case Study >>

Toward Utopia - 2019 - Present

Toward Utopia

Keywords: executive producer, tv, television series, factual tv, branding, production, host, education

Case Study >>

London Learning Consortium - 2017 - Present

London Learning Consortium

board of directors, non-executive director, strategy, governance, education, apprenticeships, quality, curriculum, community interest, mergers, acquisitions, finance

Case Study >>

Portman Collier 2020

Portman Collier


Keywords: executive producer, strategy, product development, branding, films, tv series, marketing, writing

Case Studies on Web Site >>


Work at Echo E-Business Companies 2007 - 2015

Echo E-Business Logo

Keywords: ceo, corporate restructure, management consultancy, investment acquisition, business planning, marketing strategy, team leadership, supplier selection, branding, client acquisition, digital business, consultancy, digital marketing, bespoke training. consulting,artistic direction, blue-chip clients, b2b, b2g


Case Studies >> 

South African Post Office 2013

South African Post Office

Keywords: e-business strategy, e business leadership course

Case Study >> 

Learn E-Business (Publishing) and 2015 Logo - Learn E-Business Publishing

Keywords: ceo, publishing business, online subscriptions, e-commerce bookings, e-commerce shop, strategic planning, online community, e-learning, product development, branding, digital transformation, digital media productization, e business strategy, e commerce, digital marketing, business analysis, requirements development, banner ads, publishing, partnerships, certification, email marketing, content-led marketing

Case Studies >>     

PriceWaterhouseCoopers - 2002 - 2003


Keywords: manager, marketing strategy, online strategy, content strategy, risk management, consulting, accessibility

Download Case Study (PDF 360KB) >> 

Three (Hutchison 3G) - 2013-2014


Keywords: consulting, online commercial performance, e commerce management training

Case Study >> 

Seagate - 2014

Keywords: strategy, consultancy, e commerce sales optimization, online seling course, social media strategy

Case Study >>

Deborah Grant Herbal Medicine and Medicine4Animals 2009

Deborah Grant Herbal Medicine

Keywords: branding, e commerce, content strategy, customer experience, wireframing, seo strategy, supplier selection, supplier management, consultancy, case study writing, audience education

Medicine4Animals - A Deborah Grant Herbal Medicine Brand

Keywords: branding, dot com seo branding, content strategy

Download Case Study (PDF 2.97MB)

John Lewis (Leading UK Department Store Chain) 2009

John Lewis

Keywords: consultancy, web merchandising, multi-channel merchandising course, sales optimisation

Case Study >>

Record Label, Artist and Music Portal 2005 - 2007

Madam Music Logo

Keywords: managing director, commercial strategy, marketing strategy, branding, celebrity interviews, album reviews, content-led marketing, mobile e-commerce, product development, product marketing, artist marketing, public relations, advertising, event marketing, supplier selection, partnerships

Case Studies >>  

Keywords: music A&R, branding, product development, digital distribution, partnership marketing, marketing strategy, product launch marketing, event marketing, web development, digital marketing, sponsorship, supplier selection and management, press, pr, tv, radio

Case Study >>  

The First E-Commerce Enabled Fine Art Shop - 2001

Keywords: e-commerce development, web development, web merchandiser trainer, e commerce systems, payment processing providers, web design, e commerce pioneer

Historical Interest Case Study >>