In 2014, Deborah's then consulting firm Echo E-Business, was engaged to design and deliver a tailor-made program to the Seagate EMEA Marketing team to help drive sales through their partner retail sites. Deborah designed and delivered a two-day program which covered areas such as:-
- Influencing merchandising and positioning of products to maximise sales on partner retail sites
- Maximising efficiency of product information and assets distribution to multiple partner retail sites
- Effective banner advertising
- A study of effectiveness against the competition
- Effective online merchandising and content strategy
Social Media Marketing Analysis and Strategy
Deborah's team conducted a social media marketing analysis of Seagate's current activities and provided intelligence from carefully sourced analytics regarding their competitors activities and online engagement.
Deborah prepared and delivered a detailed social media marketing report recommending the choice of channels and activities to be included in Seagate's Social Media Marketing Strategy for driving sales through partner retail sites.