Deborah Collier

Key Skills

Business strategy & Innovation
E-Business & E-Commerce Strategic Planning
Digital, Brand and Multi-Channel Marketing & Advertising Strategy
Brand, Product Development & Licensing
International Commerce

Brands Deborah has trained

John Lewis
Three (Hutchison 3G UK)
South African Post Office
Procter & Gamble
Ernst & Young
House of Fraser
Croatia Airlines
Historic Scotland
Schneider Electric Europe & China
Saudi Stock Exchange - Tadawul
Hartmann Group
Royal Canin (A Mars company)
Ministry of Education Oman
The Dune Group
Saudi Post
Saudi Airlines Catering
Mansard Insurance Plc Nigeria
Saudi Investment Bank
Zain Telecom
Jeddah Chamber of Commerce
Delta Airlines
Brady Corporation
Information Technology Authority - Government of Oman

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Key Achievements

Some of Deborah's achievements include:-

Marketing and Digital

  • Multi-channel acquisition of large international clients with limited budget through optimized spend
  • Strategic development of an online community of over 100,000 members, product and service development and positioning to attract major educational partners and investment
  • Developed E-Business and marketing strategic planning methodologies used by leading organisations around the globe
  • Brand creation and development of series of industry-recognized management certifications in E-Business, e-commerce and digital marketing
  • Listed in Worlds 'Top 100 Most Influential Chief Marketing Officers'
  • Authored a number of educational books and management courses in marketing and E-Business, as Deborah M. Collier
  • Developed and nurtured a newsletter mailing list of over 200,000 subscribers through content-led marketing over a 7-year period
  • Acquired over 27K Twitter followers with limited carefully targeted organic activity and high-quality content-led marketing
  • Generation of over £127K event bookings through limited organic social media marketing


  • Development of relationships with C-Level leaders at well-known organisations as well as SMEs around the globe
  • 2014/2015: Successfully completed corporate restructure to boost financial investment to a group of companies
  • 2009 - 2015: Grew a consulting firm from zero to a £1M+ net value sustaining salaries for a team of skilled professionals.


Download Deborah's C.V.

Case Studies

The below showcase non-confidential activity, sample work and case studies from throughout Deborah's business, digital and marketing career 2001-2018.

Please see the keywords next to each to choose case studies most relevant to you.



London Learning Consortium - 2017 - Present

London Learning Consortium

non-executive director, strategy, governance, education, apprenticeships, community interest, homelessness

Case Study >>

Jesse Sloane - 2017 - Present


Keywords: commercial strategy, branding, fashion, online retail, fashion, startup, e commerce, luxury

Case Study >>


The Certificate in Online Business - 2016 - Present

The Certificate in Online Business Logo

Keywords: global digital skills authority, business planning, strategic planning, branding, product development, pricing strategy, partnership, licensing, e commerce certification, e business certification, digital marketing certification, social media, advertising strategy, recruitment, intellectual property protection, digital transformation, recruitment, business development, digital leadership, digital leadeship skills

Case Study >>


Historic (Including Hands-On)

Work at Echo E-Business Companies 2007 - 2015

Echo E-Business Logo

Keywords: corporate restructure, investment acquisition, business planning, marketing strategy, team leadership, supplier selection, branding, client acquisition, digital marketing, bespoke training. consulting, event marketing, event e commerce bookings, online strategy, content strategy, client case studies, brochure development, public relations, artistic direction, project management, multi-media advertising, blue-chip clients, b2b, b2g

Case Studies >> 

South African Post Office 2013

South African Post Office

Keywords: e-business strategy, e business leadership course

Case Study >> 

Learn E-Business (Publishing) and 2015 Logo - Learn E-Business Publishing

Keywords: e-commerce bookings, e-commerce shop, strategic planning, online community, e-learning, product development, branding, digital transformation, digital media productization, e business strategy, e commerce, digital marketing, business analysis, requirements development, banner ads, publishing, partnerships, certification, email marketing, content-led marketing

Case Studies >>     

PriceWaterhouseCoopers - 2002 - 2003


Keywords: marketing strategy, online strategy, content strategy, risk management, consulting, accessibility

Download Case Study (PDF 360KB) >> 

Three (Hutchison 3G) - 2013-2014


Keywords: online commercial performance, e commerce management training

Case Study >> 

Seagate - 2014


Keywords: social media strategy, e commerce sales optimization, online seling course

Case Study >>

Deborah Grant Herbal Medicine and Medicine4Animals 2009

Deborah Grant Herbal Medicine

Keywords: branding, e commerce, content strategy, customer experience, wireframing, seo strategy, supplier selection, supplier management, consultancy, case study writing, audience education

Medicine4Animals - A Deborah Grant Herbal Medicine Brand

Keywords: branding, dot com seo branding, content strategy

Download Case Study (PDF 2.97MB)

John Lewis (Leading UK Department Store Chain) 2009

John Lewis

Keywords: web merchandising, multi-channel merchandising course, sales optimisation

Case Study >>

Record Label, Artist and Music Portal 2005 - 2007

Madam Music Logo

Keywords: marketing strategy, branding, celebrity interviews, album reviews, content-led marketing, mobile e-commerce, product development, product marketing, artist marketing, public relations, advertising, event marketing, supplier selection, partnerships

Case Studies >>  

Keywords: music A&R, branding, product development, digiital distribution, partnership marketing, marketing strategy, product launch marketing, event marketing, web development, digital marketing, sponsorship, supplier selection and management, press, pr, tv, radio

Case Study >>  

The First E-Commerce Enabled Fine Art Shop - 2001

Keywords: e-commerce development, web development, web merchandiser trainer, e commerce systems, payment processing providers, web design, e commerce pioneer

Historical Interest Case Study >>